Marketing

Our versatile Marketing team develops and implements strategy to raise the profile of the HSBC Insurance brand internally and externally in the Asia-Pacific region. We rely on them to oversee marketing promotion and advertising programmes of the Company. Our marketing colleagues develop, direct and monitor the implementation of product strategies and proposition, as well as encouraging product innovation and portability. At the same time, they devote enormous efforts to maximise the value of relationship with Preferred Strategic Partners (PSPs) to complement and support HSBC Insurance's region-wide manufacturing and growth ambitions. The objective of the PSP initiative is 'to do more with less' - do more business with fewer product suppliers. The Marketing team strives to obtain the best possible products and services, on the best possible terms, for our customers in order to increase the Group's profitability.

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